The Digital Journey of Investors – Part 1
We are selling to empowered investors. Today investors are better informed than ever before. By the time they approach fund, asset and investment managers they pretty much have a clear idea of the funds, the strategies available and what the amount that they are willing to invest and the returns that they are looking for. […]
Microsoft Word to HTML – The ProFundCom App that has changed email template creation
One of the challenges that marketers, sales teams and research analysts face is the inability to take Microsoft Word documents and use them as email templates. Formatting and images and charts are lost and the senders are either limited to the basic email format available in browser editors or have to learn HTML or pass […]
So what did we learn in 2014 about email and digital marketing…..
Here is a slightly irreverent look at what the business analysts learnt about email marketing and digital marketing in 2014. Without wanting you get between Christmas parties and the over-bloated feeling just after the New Years day, here is a very quick summary of what I learnt (along with our 350 users) in 2014. […]
ProFundCom Sponsored Conference Learns How Wealth Industry Can Thrive On, Not Fear, Digital Revolution
The ability to use digital channels to get a clearer idea of what clients want is helping the private banking and wealth industry to become more efficient and productive, but there are no easy wins to getting strategy right, a London conference has heard. These were some of the ideas on show at a panel […]