Search ProFundCom

Regulators are scrutinising whether website and email users’ data consent choices are valued, and many firms are failing core privacy tests. TL;DR: conduct independent tests

As one study shows, sponsored thought pieces make very little difference to citations made by AI assistants, which all produce varying results. TL;DR: make your

Even one of the most talked-about software businesses relies on in-person sales, stressing the channel’s enduring importance to hedge funds and asset managers. TL;DR: use

The moment immediately following an investor’s webinar sign-up process is a crucial engagement opportunity, should fund marketers act accordingly. TL;DR: craft a post-registration form to

Now that LPs’ due diligence may never result in click-throughs to a website, they are increasingly ignoring quality fund content. TL;DR: discover LPs’ intent using

What is “brand influence”? An analysis of over 1,000 advertising and about $80 million of LinkedIn ad spend might tell us. TL;DR: test repeated firm

Search engine pages are changing before our eyes, meaning fund marketers’ page ranking expectations need to be tempered. TL;DR: own your firm’s niche USPs through

Automated systems are a powerful marketing asset to have, but only if human control is established to advertise to the correct LP segments. TL;DR: document

Shared drives may be a thing of the past, given the rapid proliferation of AI reference documents housed by marketing teams. TL;DR: maintain content approval

Microsoft and Apple applications could be affected by the former’s latest activity. Funds should check if their key LPs are caught in the crossfire. TL;DR:

A caveat made to Gmail’s ad system is only small, but could raise questions around how investors’ data is stored and used by funds. TL;DR: