September 16, 2026

SEC Risk Alert Targets ‘Check-the-Box’ Compliance Reviews, With Marketing Sign-Off Next in the Crosshairs

A ticked box stating an annual review has been completed is a no-go, with the SEC highlighting widespread failures in RIA’s ‘shortcuts to being compliant.’

Investors Are Asking AI Before They Ask Their Advisor, Changing What Good Fund Content Looks Like

AI is a due diligence tool that investors have taken to like ducks to water, to assist relations with their advisors rather than negating them

Allocators Have $24.9bn Ready for Hedge Funds in H2, But Only 38% of It Is New Money

2026 has been a boon for hedge funds, where investors’ renewed appetite should fuel unique campaigns built around a manager’s USPs. TL;DR: frame pitches to

FINRA’s comment window has closed on the decade’s biggest rewrite of its advertising rule. Here’s what fund marketers should watch next.

Regulatory shifts are usually the start of a cautionary tale. But potential changes to pre-approval workflows could be welcome news for prepared funds. TL;DR: evaluate

55% of Asset Managers Say Brand Beats Product Design. 71% Say They Cannot Break Through Anyway.

Competition is rife in asset management, so what should marketers turn to? As it turns out, the good old fashioned brand-builder of thought leadership. TL;DR:

Search ProFundCom