The Month in Digital Marketing for Finance – August 2021
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful. […]
What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in July 2021?
The chart below shows the sentiment across the main financial sectors in July 2021. The biggest losers in July was Hedge Funds that moved into negative territory. Wealth Management and Asset Management and Investment Management moved up from negative territory. Asset Management Sentiment Analysis Investment Management Sentiment Analysis Wealth Management Sentiment Analysis Hedge Fund […]
What Is Data Quality And Why Is It Important In Digital Marketing
Marketers in finance need the right data in order to run good campaigns, make the right decisions, and create effective marketing strategies. Data takes many forms including campaign analytics figures, digital engagement data, survey responses, and data gathered across all digital channels. People’s views on data quality can often be in disagreement, even when discussing […]