Published: 26 October, 2020

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in October 2020?

The chart below shows the sentiment across the main financial sectors in October 2020.



  • The general trend for October was that there was a significant increase in marketing sentiment for Asset Management, Investment Management and Hedge Funds. This has actually also been reflected in the inflows into Hedge Funds in Q3 2020 and a general rise in AuM in the same period.
  • Wealth Management has however seen a huge decrease in positive market sentiment. This has been quite surprising considering how resilient the sector has been during the last few months. Whilst inflows have been increasing, last month saw a number of fines being levied over 1MDB against the backdrop of the US elections and Brexit.
  • Sentiment does not appear to be suppressed by the lack of COVID-19 vaccine progress or by cases increasing globally. The new-normal has definitely taken hold.


Asset Management Sentiment Analysis

Hedge Fund Sentiment Analysis


Investment Management Sentiment Analysis

Wealth Management Sentiment Analysis



The aim of this service is to help our clients and fellow marketers in finance use the latest AI and Machine Learning tools to fine-tune their messaging. Understanding the sentiment of the market you operate in is critical in the tone of your organisation’s communication to prospects and investors.

Sentiment analysis is the automated process that uses AI to identify positive, negative, and neutral opinions within an incredibly broad set of data. Market sentiment refers to the overall attitude of investors toward a particular security or financial market or topic. It is the feeling or tone of a market, or its crowd psychology, as revealed through the activity in that market. In broad terms, rising prices indicate bullish market sentiment, while falling prices mean bearish market sentiment. Whilst this has been the preserve of traders in the past, ProFundCom has now made this accessible to marketing professionals in these monthly articles and in our platform.

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