Published: 6 November, 2021

REPLAY::Expert Panel Session on Fund Marketing Outlook in 2022

REPLAY::Expert Panel Session on Fund Marketing Outlook in 2022

For our penultimate webinar of 2021, we’re going to be joined by two industry experts, Stacy Havener, Founder & CEO of Havener Capital Partners and Gus Morison, Founder & CEO of AYU and HedgeBrunch, to discuss what funds should be focusing their marketing efforts on in 2022.

REPLAY::Expert Panel Session on Fund Marketing Outlook in 2022


Paul Das
CEO and Founder @ProFundCom

Paul Das founded ProFundCom in 2003 which is today the leading digital engagement analytics firm wealth managers, hedge funds and alternative investment firms use. Paul believes that while strategy, performance, timing and operations rank high to determine the success and longevity of investment managers, a lot also comes down to tools, strategies and processes used in sales and marketing of such investments. Paul is the author of a large library of whitepapers and the book “Marketing to the Invisible Investor”

Stacy Havener
Founder and CEO @Havener Capital

Stacy Havener has made a career raising $8B+ for new/undiscovered funds that led to $30B+ in follow-on AUM. Prior to finding her niche in raising capital, she was an award-winning writer who dreamed of becoming a literature professor. Ironically, her love of words is one of the secrets to her success in an industry dominated by numbers. Growing up the only girl on all-boy soccer teams, it’s no surprise she’s now a female entrepreneur in one of the toughest “boys clubs.” At the heart of it all, there is one thing Stacy believes in – underdogs. Stacy is the Founder/CEO at Havener Capital Partners, a sales and marketing agency that helps boutique asset managers build, launch and grow funds. Havener Capital is on a mission to level the playing field in asset management by raising $100B for boutiques over the next decade.

Gus Morison
Founder and CEO @AYU and HedgeBrunch

HedgeBrunch (and sister companies Family Office Brunch and Real Estate Brunch) are the first events of their kind for alternative investment networks in London and across the globe. Investment professionals, investors and their friends come together to meet at our various events (brunches, lunches, cocktail evenings and experiential occasions) to network and socialise with people from across the space in relaxed and informal settings, where personal relationships and shared experiences are the key focus. Bringing together a discerning crowd, our events mix work and play to form the gateway to relationship development in the alternative investment industry. Our network now has a reach of over 10,000 alternative investment professionals across the globe and we help businesses grow every day.

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