The Month in Digital Marketing for Finance – October 2021
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.
Sentiment Tracking
Post of the Month
White Marble – Client experience: your next competitive advantage
Fees are being pushed downwards across the industry. Strong performance isn’t a given. So, where should asset managers focus to gain a competitive advantage? The answer: client experience CX). Read more
Features
Opalesque – Why the next 15 months will be the greatest asset raising environment in history of hedge funds
The next 15 months will be the greatest asset-raising environment in the history of the hedge fund industry, according to Donald A. Steinbrugge, founder and CEO of Agecroft Partners, a U.S.-based consulting and marketing firm. Asset flows will be driven by these three factors: the size of the hedge fund industry, manager turnover rate within investors’ portfolios, and net flow to the hedge fund industry. So now is the time to travel and meet investors. Read more
Marketing Week – Ritson’s rules for playing with brand codes
Those questioning the updates to Heinz’s slogan and the British Rail logo miss the salience the brands will gain – but there are rules for playing with brand codes effectively. Read more
Cognito – How to be quotable – an quantitative analysis
A great deal of effort goes into getting people quoted in major media. Journalists get bombarded with information and pitches. Comms people spend endless time on message development, on media training, on cultivating media relationships for spokespeople, and on news hijacking. Read more
Resources
Benchmarking
The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here
Market Sentiment
The chart below shows the sentiment across the main financial sectors in September 2021.
For more details on this month’s market sentiment click here
As a fund marketer, testing your email marketing campaigns on different devices and email clients is one of the most important tasks. Couple that with compliance, avoiding the JUNK folder, and avoiding getting added to blacklists. What most fund marketers have found is that generic mailing platforms just don’t have that ability. Whilst ProFundCom has this built into our platform, we have made this available as a free service if you are a financial marketer. If you provide us with the HTML in the form below we will run the following tests on the email
Instant Previews – Instantly see how your email will appear on over 70 different email clients Instant Blacklist Report – See whether your sending address is blacklisted on popular domain blacklists Instant SPAM Check – Rate how likely your email will end up in Junk folders Instant Compliance – Compare your email’s content against compliance heuristics
