Published: 26 September, 2021

The Month in Digital Marketing for Finance – October 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Sentiment Tracking

Post of the Month

White Marble – Client experience: your next competitive advantage

Fees are being pushed downwards across the industry. Strong performance isn’t a given. So, where should asset managers focus to gain a competitive advantage? The answer: client experience  CX). Read more


Opalesque – Why the next 15 months will be the greatest asset raising environment in history of hedge funds

The next 15 months will be the greatest asset-raising environment in the history of the hedge fund industry, according to Donald A. Steinbrugge, founder and CEO of Agecroft Partners, a U.S.-based consulting and marketing firm. Asset flows will be driven by these three factors: the size of the hedge fund industry, manager turnover rate within investors’ portfolios, and net flow to the hedge fund industry. So now is the time to travel and meet investors. Read more

Marketing Week – Ritson’s rules for playing with brand codes

Those questioning the updates to Heinz’s slogan and the British Rail logo miss the salience the brands will gain – but there are rules for playing with brand codes effectively. Read more

Cognito – How to be quotable – an quantitative analysis

A great deal of effort goes into getting people quoted in major media. Journalists get bombarded with information and pitches. Comms people spend endless time on message development, on media training, on cultivating media relationships for spokespeople, and on news hijacking. Read more



The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here

Market Sentiment

The chart below shows the sentiment across the main financial sectors in September 2021.


For more details on this month’s market sentiment click here

RpoFundCom Whitepapers

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