Published: 24 October, 2021

The Month in Digital Marketing for Finance – November 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Sentiment Tracking

Post of the Month

How Portfolio Managers Often Set Their Salespeople Up To Fail

Most portfolio managers do not outperform. The same holds true for money management firm salespeople in their asset raising efforts. Asset raising has been more challenging for money management firms ever since the 2008 Great Recession crash. In today’s pandemic times the challenges faced in converting prospects into investor clients have only increased.  Read more


Cognito – The future of communications post COP26 – three trends to watch

With less than a fortnight to go, the build-up to COP26 is in full swing. So too is the marketing and networking, as companies look to capitalise on this critical moment for sustainability globally.

I’ve seen consultants talking setting up meetings about their climate-risk expertise at COP26; aluminum producers building low-carbon aluminum pavilions for pre-show networking events; brokers offering analysis on COP26 resilient stocks; asset managers promoting views on energy transition ahead of the COP discussions; and immersive digital experiences including discussions about the relationship between the sustainable transition and motor racing. Read more

Marketing Week – Ritson’s 10 marketing hacks to help small businesses go big

There’s an assumption within business that organisation size correlates strongly with marketing competence, an unfair conclusion according to Mark Ritson. The Marketing Week columnist and Mini MBA founder believes that while blue chip corporates like Unilever, Procter & Gamble and Coca-Cola are great at marketing, the assumption that marketers in smaller business are somehow deficient is incorrect. Read more

Opalesque – Why the next 15 months will be the greatest asset raising environment in history of hedge funds

The next 15 months will be the greatest asset-raising environment in the history of the hedge fund industry, according to Donald A. Steinbrugge, founder and CEO of Agecroft Partners, a U.S.-based consulting and marketing firm. Asset flows will be driven by these three factors: the size of the hedge fund industry, manager turnover rate within investors’ portfolios, and net flow to the hedge fund industry. So now is the time to travel and meet investors. Read more



The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here

Market Sentiment

The chart below shows the sentiment across the main financial sectors in October 2021.

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in October 2021?


For more details on this month’s market sentiment click here

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