Published: 27 January, 2022

The Month in Digital Marketing for Finance – January 2022

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Sentiment Tracking

Post of the Month

What Is The Best Channel For Fund Marketing?

So you start your marketing campaign and sit back and wait for the funds to roll in. Because that will really work!! Inbound marketing is not easy and just because you have spent time and money on a new website and re-branding means that there is a long wait before that takes grip in the investors’ minds. However, inbound marketing is critical as if you’re still relying on your sales team to generate leads, nurture the leads and close the investments, you’re not positioning your fund to grow. Read more


White Marble – Nine investment marketing trends to watch in 2022

The investment management industry is facing significant change on a number of fronts. Similarly, investment management marketers must adapt to ensure their brands can remain competitive. Our team looks at the nine biggest trends that will shape asset and wealth managers’ marketing over the coming year.  Read more

Marketing Week – Market research, data strategy, remote working

UK marketing budgets enjoyed their third successive quarter of expansion at the end of last year, but economic pressures have slowed their rate of growth. A net balance of 6.1% of companies revised their marketing budgets upwards in the fourth quarter of 2021, according to the latest IPA Bellwether report. Growth in the third quarter was almost double the rate at 12.8%, before the emergence of the Omicron strain of Covid-19, strong inflationary pressures and heavy supply-chain disruption. Read more

Cognito – Digital PR & SEO: It’s a match

It’s no secret that PR and SEO are a power couple. When you combine PR’s eloquence with that of SEO’s competitiveness, you get a complementary match. There are a number of advantages to converging digital PR and SEO. It supports every aspect of full funnel marketing based on the type of content and messaging created. From improving brand awareness online to generating a larger volume of quality leads/sales, this compatible duo has the ability to elevate your marketing game. Read more



The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here

Market Sentiment

The chart below shows the sentiment across the main financial sectors in January 2022.

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in January 2022?


For more details on this month’s market sentiment click here

ProFundCom Whitepapers

ProFundCom Free Tools

As a fund marketer, testing your email marketing campaigns on different devices and email clients is one of the most important tasks. Couple that with compliance, avoiding the JUNK folder, and avoiding getting added to blacklists. What most fund marketers have found is that generic mailing platforms just don’t have that ability. Whilst ProFundCom has this built into our platform, we have made this available as a free service if you are a financial marketer. If you provide us with the HTML in the form below we will run the following tests on the email

Instant Previews – Instantly see how your email will appear on over 70 different email clients
Instant Blacklist Report – See whether your sending address is blacklisted on popular domain blacklists
Instant SPAM Check – Rate how likely your email will end up in Junk folders
Instant Compliance – Compare your email’s content against compliance heuristics

If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here

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