Published: 17 October, 2021

ProFundCom Product & Service Notification 17th October 2021

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the platform. We will be sending these notifications every time there are updates to the platform.

Improved Insight Analytics
Impact: Medium
Section: Reports
There importance of knowing how campaigns are performing over a period of time is very useful. The ProFundCom Insights area on the home page now includes the following heuristic metrics

  • Is our distribution lists growing
  • Are our emails convincing
  • Is the content working
  • Are people tired of our emails
  • What is the quality of our contacts

A heuristic is a mental shortcut that allows people to solve problems and make judgments quickly and efficiently. These rule-of-thumb strategies shorten decision-making time and allow people to function without constantly stopping to think about their next course of action.





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