Company / Product

ProFundCom partners with IBM Watson to provide AI and Machine Learning to digital marketing in finance

Published: 1 February, 2017

ProFundCom partners with IBM Watson to provide AI and Machine Learning to digital marketing in finance

ProFundCom’s latest release incorporates IBM’s Watson to give digital marketers an edge in raising and preserving assets by using the latest advances in AI and Machine Learning. Using ProFundCom’s data on digital marketing behaviours, Watson uses it understanding, learning and reasoning to predict investment and redemption behaviour of investors. Watson not only utilises the interaction data in ProFundCom but is also able to query the unstructured data that the user has accessed such as journals, newsletters, press releases and blogs to provide consolidated industry and domain-specific insights.

These insights are presented within the ProFundCom platform to provide financial marketing and sales teams with the themes that are working as well as flagging signals for investments and redemptions.

“For probably one of the first times, the promise of AI and Machine Learning is able to provide a tangible benefit to sales and marketing teams. Once it was all about opens, then statistics and then analytics. Now it is about insights and how we can use the best-of-breed tools to get those insights that make a material difference to how assets are raised as well as preserved. The partnership of ProFundCom and IBM’s Watson is providing our clients with that very insight”, said Paul Das, Founder and Managing Director of ProFundCom.

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