ProFundCom, the email marketing and consultancy firm for the financial services industry, is kicking off 2013 with a series of webinars on maximising value from social media and email marketing spend. The series will cover everything from compliance to investor engagement. It is scheduled for 29 January, 26 February and 26 March.
In a highly competitive environment, every financial services firm needs to get the biggest bang for its marketing buck, and the web offers the most cost-effective way to interact with investors.
But most people don’t use this channel to its full potential. There are many reasons for this: the wrong email platform, worries about compliance, and fear of change. Even when companies get this right, they fail to communicate their message by overloading executives with long-winded sales pitches and documents to download.
ProFundCom’s webinar series will help your sales and marketing professionals run successful social media and direct email marketing campaigns. Crucially, it will show you how to use the feedback potential of email to evaluate ROI and build a goldmine of information about your prospects.
Richard John, a 25-year marketing veteran and managing director of RJA (GB) Ltd., will discuss:
• Email frequency: myths and reality
• Constructing a short campaign
• Creating a story, not a sell
• Creating conversations
• What storytelling does to the brain
• Learning from the experts – who is filling the venues now?
• Using hypnotic language in your e-mails
Paul Das, managing director and founder of ProFundCom, is a long-time programmer within financial services, giving him rare insight into building a platform that reaches financial executives. He will address compliance and explain how you can learn more about your prospects and evaluate ROI.
JOIN on 29 January by clicking here.
ProFundCom is a leading email consultancy designed specifically to support sales and marketing to the financial community. Headquartered in London, the firm works with brokers, hedge funds, large fund managers, wealth management boutiques and asset managers. ProFundCom was founded in 2005 by Paul Das.https://profundcom.net
Media contact: Richard Morris: 020 8144 4010
020 8144 4010