ProFundCom has released the next iteration of its Cloud-Ready, Big Data platform – EngageMetric for Hedge Funds and Asset Managers.
EngageMetric gives marketing and sales teams the ability to discover more insights with their email and digital data. The platform enables a predictive marketing process by leveraging advanced analytics by utilising a propriety analytical data warehouse. With deeper insights than ever before through high performance analysis of extremely large email, website and social media data sets, EngageMetric turns insights into action by creating reports that specifically target raising and preserving AuM for Hedge Funds and Asset Managers.
“With the push to more efficiencies, deeper analytics, big data and the cloud, ProFundCom with EngageMetric has delivered this for Hedge Funds and Asset Managers’ sales and marketing teams. For the first time AuM can be raised and preserved based on a prescriptive and systematic process”, said Founder and Managing Director, Paul Das.
“Analytics across big data can provide real business value throughout an organization,” said Alan Hickman, CTO of ProFundCom and a former Formula 1 data scientist. But he added that realizing the benefits involves overcoming the challenges of implementing and managing a high-performing, big-data environment and providing an analytics solution that is usable by a sales and marketing team in a hedge fund or asset manager.
“This is why the combination of ProFundCom and EngageMetric is so compelling – with all the heavy lifting of generating the reports already done,” he said.