Mulvaney Capital Management selects ProFundCom to provide hedge fund Sales & Marketing Intelligence

Published: 2 February, 2011

ProFundCom, the leader in sales and marketing intelligence for the hedge fund and asset management sector, today announced that Mulvaney Capital have deployedProFundCom version 5 – thereby benefiting from deeper profiling and better targeting of investors and prospects. The improved analytics and reports improves hedge fund sales and marketing processes by delivering hot prospects directly to the sales team for pro-active follow up.

Richard Harris
, Chief Financial Officer , commented on the new release of ProFundCom “Our managed futures program, The Mulvaney Capital Global Diversified Program, provides powerful diversification to traditional portfolios and can enhance returns while reducing portfolio volatility. ProFundCom has extended the functionality of our CRM system (Digiterre dCRM) by helping us to inform potential clients of these benefits, and providing us additional intelligence on their responses. Using ProFundCom’s range of standard and customised reports, our sales team is able to target their efforts at the most interested audience.”
Paul Das, Founder and Managing Director of ProFundCom explained that, “ProFundCom exists to bring confidence to the sales and marketing process. We are delighted that Mulvaney are drawing on the latest benefits of ProFundCom. Mulvaney have shown that ProFundCom can significantly improve an already excellent sales process, with even better understanding of their investor base and more effective targeting of prospects. ProFundCom is uniquely positioned to deliver these benefits, through the application of industry knowledge, sales experience and next generation technology“

In a recent article Google themselves have ranked ProFundCom as a more detailed product than their own Google Analytics by virtue of the granularity and detail that ProFundCom provides. Read the whole article here (

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