One of the functions of your website is to encourage prospective investors to choose you over competing funds and companies. So, you need to think about the key aspects of your fund, business or service that set you apart and make sure these are addressed on your website.
One of the key aspects of this may be performance – but it’s not necessarily limited to that. The experience and knowledge of your staff, your customer service and support, attitude to Corporate Social Responsibility could all be reasons why a prospective investor would choose you above the competition. But before you put your website content together, it’s a good idea for your marketing and sales teams to meet and come up with as many reasons to choose your firm as possible. Then, you must make sure they are all mentioned and expanded upon within your site.
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here