Published: 15 May, 2021

How To Use Artificial Intelligence To Improve The Performance Of Your Fund Marketing Campaigns

The key way that artificial intelligence can help improve fund marketing performance, is through its ability to analyse huge amounts of engagement data to find out how your campaigns are performing.

A good marketing strategy must include testing as one of its central components, as you can’t hope to get better without finding out what’s working and what isn’t. And one of the beauties of AI is the immediacy it offers. You can analyse active campaigns in real-time and quickly see if something isn’t working – so may have to tweak things or even pull it – or is working so well that you choose to extend it to a wider audience of investors. This huge analytical power also makes it quick and easy to set up marketing experiments, where you can design and carry out tests to find out what works and what doesn’t.

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