The work from home revolution has changed the fund marketing sector in one major way – it has illustrated the necessity of working together as a team.
Suddenly having a whole firm working from home brought the need for inter-departmental cooperation into much sharper focus. Suddenly, you couldn’t rely on a colleague next to you to know what is going on in the sales department, for example – it was down to you. So, everybody discovered the need for contacts and cooperation across a firm. This has been a very positive change because, instead of mutual distrust across the board, there has been greater cooperation between marketing, sales, operations, investing etc. The ultimate result of this will be more investment coming in and less assets leaving the fold.
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