Keywords are a central tenet of SEO, and you use them to ensure you are found online for the right search terms.
When it comes to selecting keywords, you should look for the best combination of the following three factors: relevancy, a decent monthly search volume, and low competition. Google’s Keyword Planner can help you determine the best keywords to use. Remember that general keywords, such as ‘investment’ or ‘fund’, are likely to be highly competitive, so it’s best to be more specific by including keywords that are more relevant to your firm, e.g. – ‘health technology investment’, or ‘UK smaller companies fund’. You should also try and include both your primary and secondary keywords as close to the beginning of the article as possible, and then have them logically placed throughout, so that they read as a natural part of the content.
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