Published: 23 September, 2021

How Do You Improve Communications Between Your Fund Marketing And Sales Teams?

All too often communication between fund marketing and sales teams only happens on an ad hoc basis, usually when something has gone wrong or when someone has an axe to grind. But to improve that situation – and boost your asset raising efforts – you must bring in regular meetings, when everybody comes together to talk about issues, make plans and share best practice.

You must be sure to encourage open dialogue during each meeting, so that points and suggestions come from both sides. You can even have a shared digital communication platform, where you share the best points and initiatives and everyone can add comments and suggestions. And this process should be replicated all the way up the chain of command, so that senior figures in both teams are in close contact and able to monitor the situation collaboratively, for the good of both departments.

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