It goes without saying that much has changed over the last couple of years – in all walks of life.
And in the fund marketing sector, the biggest change has been digital transformation. This has been going on for years, but the pandemic turned it from a steady river into a raging flood.
No firm got through 2020 without turning to digital methods to communicate and engage with clients and prospects.
But what about 2021, after the initial shock has subsided and we’ve all been getting back to a form of normality?
In this white paper, I’m going to unpack the fund marketing trends we’ve been seeing this year – and the lessons that can be learnt for 2022.