COVID 19 has changed the world in many ways.
And in fund marketing it’s had one big and irreversible effect:
It has forced everyone – whether they like it or not – into the digital marketing sphere.
Back in March 2020, things changed forever – and a different dynamic came into play. The days of business lunches, face to face meetings, and deals being sealed in corporate boxes were gone.
And digital communication held sway.
The move to digital had, of course, been going on for years. But the pandemic turbocharged that process and now digital marketing is here to stay.
And Zoom has taken over the world.
Or has it?