Company / Press

Coronation adopts the latest release of ProFundCom for marketing hedge fund and fund of funds

Published: 11 June, 2010

Coronation has successfully implemented ProFundCom’s latest release of their hedge fund marketing platform.

Coronation now has the additional ability to:

– Track emails opened, read, printed and forwarded

This together with ProFundCom’s ability to

– Track attachments that have been opened
– Automatically customise pdf for each recipient by custom watermarking and
– Maximise email delivery

is another significant leap forwards in sales and marketing efficiency driven by theProFundCom user group.

Toby Webb, from Coronation, said ‘ProFundCom has given us previously unseen insight into how we market to our investors and prospects as well as providing the sales team with qualified leads. With ProFundCom’s integration into our CRM systems, ProFundCom works in harmony with our existing processes.’

Paul Das, founder and managing director of ProFundCom says ‘ProFundCom’s latest release provides clients like Coronation with unparalleled insight into their marketing process and assist the sales process. The new release from ProFundCom is a significant step forwards in marketing statistics that we hope will ultimately lead to greater fund flows to our clients.’

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