Saxo Capital Markets – Delivering Digital Marketing Strategy With ProFundCom

“ProFundCom in our research became a very clear choice in terms of having one vendor to go to with a robust digital marketing platform. It allowed us to streamline our processes which created efficiencies which ultimately saved us money.”

Uriel Alvarado, Chief Marketing Officer – Saxo

The problem

Saxo was looking for a single platform to deliver emails as part of its digital marketing strategy. This included analyst report distribution, the provision of web-based forms and event management. Saxo also required automated feedback, with its sales teams and account managers receiving contact information for interested parties.

The ProFundCom solution

ProFundCom provided Saxo with 100% deliverability for all its emails and attachments, reaching 250,000 clients and prospects within a few minutes. The emails went out regularly and with no SPAM ratings. ProFundCom’s integrated platform reported back on the forms that were filled out, and managed events for the team. ProFundCom’s Automation App provided a deep level of automation based on email and website activity with the report delivered directly to the sales team.

Industry

asset management and Capital Markets

Location

London and Copenhagen