Case Study

Amundi – Delivering Multi-fund Reports Across Multiple Strategies

“With ProFundCom we have seized every opportunity to raise assets whilst remaining secure and compliant. ProFundCom’s digital marketing platform gives us control of our email delivery rate, social media foot print and website activity all in one place.”

Jerry Devlin – Amundi Asset Management

The problem

Amundi was looking to deliver information and performance data on various asset classes to investors through a single platform. The firm required emails to be delivered to investors, but with minimal involvement from its sales and marketing team. In addition they needed a technology platform that would grow with their business and ultimately they were looking to save time and resources by using better digital technology.

The Amundi Events team also needed a way to distribute on-line event invitations as well as manage attendees with follow-up emails.

The ProFundCom solution

ProFundCom provided 100% deliverability for all Amundi’s investor emails and attachments. The emails were delivered regularly and with no SPAM ratings. What’s more, ProFundCom’s integrated platform meant that Amundi’s sales and marketing team did not need to be involved with the send outs. Furthermore, the ProFundCom Event Management App gave the Events team the ability to manage their events from within the ProFundCom platform.

Industry

Asset Management

Location

London and Paris

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