The answer to this question is yes – but only in the short-term. In the long-term, it is a dangerous practice that will have a negative effect.
Can ‘Keyword Stuffing’ Help Boost Search Results For A Fund Website?
Keyword stuffing – where loads of keywords are inserted into copy with little thought to relevance or proper placing – can temporarily boost a site up the search engine rankings.
But using keywords in this way is not good for readers, so will only put off any potential investors that land on your site. Also, achieving high ranking through this technique is only ever going to be a temporary victory. It won’t be long before search engines find you out and you drop down the rankings. You may also incur a Google penalty, which could hurt your ranking for years to come.
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