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The Inconvenient Truth of hedge fund marketing – The Engagement Metrics You Should be Tracking

Published: 2 November, 2011

Once the quote was “I don’t know which half of my hedge fund marketing budget is effective, but I do know that one half is”. Then came along ProFundCom in the hedge fund marketing space and identified who was interested in your funds and products. However, according to Forrester Research there are four main components to your customers’ and prospects’ engagement with your fund and your brand.

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