Abydos Capital, the commodity hedge fund, has implemented the ProFundComplatform. Going forward, the firm will use ProFundCom’s deep sales and marketing analytics reporting for its email marketing. Abydos Capital selected ProFundCom in late September 2012 and was operational before its first monthly fund communication.
Jari Habib, head of investor relations at Abydos, commented on the implementation, saying: “We believe that both the time to market and high-quality analytics and reports have validated our choice to select ProFundCom as Abydos’s partner in communication and marketing engagement. Our partnership has worked very well and we look forward to working with ProFundCom on future projects.”
Paul Das, founder and managing director of ProFundCom, said: “We are thrilled to be selected by Abydos for automation, analytics and measurement of their communications to their investor and prospect community. It goes to show that ProFundCom can be deployed at the largest managers or start-up funds with equal ease – something we have intentionally designed into the ProFundCom platform.”