Artificial Intelligence (AI) has transformed how we approach marketing in recent years.
The financial industry, especially fund marketing, will soon be left behind by other sectors – as was the case with digital marketing.
With AI, fund managers can leverage data to gain insights into customer behaviour and preferences, optimise marketing strategies, and enhance customer engagement. But more importantly, be able to use the data to raise and preserve AuM.
In this webinar we went through some of the technology available and shared insights on the benefits of using AI in fund marketing, including:
• Enhanced Customer Engagement: AI-powered tools can help you better understand your target audience and personalise your marketing campaigns accordingly
• Improved Data Analytics: AI can help you process vast amounts of data and provide valuable insights that can inform your marketing decisions
• Time and Cost Savings: By automating repetitive tasks and streamlining workflows, AI can help you save time and reduce costs associated with fund marketing
• Predictive Analytics: AI can analyze investor and prospect data to identify patterns and trends, which can be used to predict future investor behaviour
