What assets has your PR company, your media company or web designer every raised?
If raising assets is your business, then it’s worth you knowing about the concept of ingroups.
An ingroup is a concept from sociology and refers to a social group to which a person psychologically identifies as being a member. Members of an ingroup understand and favour others in that group over outsiders. Research shows that people can form ingroups within a matter of minutes, often on the basis of seemingly trivial characteristics, such as preferences for certain paintings or shared experiences.
