Product
Improve your Sales Efficiency
Start with prospects that are interested. Giving your sales team insight into prospects' interest before they pick up the phone will give your sales team a competitive advantage and improve their effectiveness. This will reflect in improved visibility and insight into a prospect's interests which has shown to increase inflows into a fund.
Give your sales team what they need. ProFundCom can create for your sales team a pre-qualified list of all prospects that have shown an interest in your fund in the last 24 hours, along with contact details and how they interacted with you. Giving your sales team, and your organisation, a competitive advantage.
Find out more about ProFundCom
Features - explore why ProFundCom is the industry leader in sales and marketing intelligence
Case Studies - see what other hedge funds and asset managers say about ProFundCom
Product Tour - get an introduction into how ProFundCom can improve your sales and marketing efficiencies
Competitor Analysis - compare ProFundCom to non-finance sector specific products
How it works to improve Hedge Fund Sales Efficiency
Email offers the simplest means to stay in touch with clients and potential clients. However, we are all aware of its potential down falls due to the daily junk mail cascading into our inboxes. So, how do you ensure that your communication stands out? The key is relevance, your communication has to be immediately meaningful to the right people - the people interested in what you have to say. That’s why ProFundCom has combined the efficiency of bulk mailing with effective personalisation.
Familiarity generates a 70 percent increase in opening rates. ProFundCom can automatically match the names of specific funds or sales people to particular clients. This name appears in the mail header, alongside your subject line.
When the email is opened, the contents need to be instantly appealing, concise, easy to take in and personalised. ProFundCom creates this instant appeal with smart templates and automated customisation.
The richer your database, the more effective your personalisation can be. ProFundCom helps you develop this insight by tracking which funds and prospects are interested and building profiles overtime. ProFundCom tracks when an attachment is opened, logging the data in our system and correlating these activities against individual user profiles. We can present these correlations in different ways to yield different insights. Typically you can:
- See quickly which funds or reports are of particular interest to a contact (by tracing which documents have been opened)
- See which mailings are most popular (or unpopular)
- Judge who is most likely to attend your events and tailor your invitations accordingly
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Create user interest summaries for particular sales people. All this information is brought together and presented accessibly and flexibly through a visual dashboard.
