Prime Broker Marketing
As competition among prime brokers increases, the role of technology like ProFundCom is seen as a vital tool in providing Prime Brokers with a marketing service, both for themselves and their hedge funds and asset manager clients.
ProFundCom provides the following intelligence
- ensure your mail gets through, is not seen as spam and alerts you to soft (people on leave etc) and hard (details wrong etc) bounce backs
- provide data on who's opening, scanning, reading, forwarding, printing off data
- collate that data into reports you wish to those who need to know, so they can act fast and connect to people at a moment they are showing signs of interest.
The main thing we take away is a lot of the guesswork in calling as sales and client facing staff know in advance of calls or meetings how well engaged clients and prospects are. This tends to build confidence in sales teams and drive efficiency as calls can be targeted. It also provides integration between marketing and sales as campaigns can be tracked for engagement.
By providing a reporting system that can be automated, timed as you like and in a format that suits your business. - this reduces choreful administration time.
Designed specifically for relationship-building with hedge fund and other asset managers, it helps your tailor mailings communications easily and effectively, and crucially it tracks how attachments and emails are received and opened. It analyses this data, and presents it back to you in a form configured to meet your marketing and sales priorities.
