News
In this section you can find out the latest information on ProFundCom's customer and product news. News items are available as an RSS feed.
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Blog
Why CRMs fail for Asset Managers and Hedge Fund Managers
02 April 2012
Starting with TESCO in 1994 I have seen CRM systems come and go and generally fail to implement the original golden vision.
Whilst huge amount of time has been spent on getting the legacy data into the CRM system most CRM end up being a glorified calendar system.
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Systematic Marketing for Hedge Funds, Asset Managers and Wealth Managers
18 March 2012
Most Hedge Funds, Asset Managers and Wealth Managers have a fairly good idea from their contact base who are more than likely to invest - primarily because they all claim to have an excellent relationship with them. However once those near and dear contacts have invested (or not) the fund....
4 Lessons in Marketing Financial Products and Hedge Fund Marketing
02 February 2012
I was recently that in the last 8 years of developing the ProFundCom platform what nuggets of information I had about hedge fund marketing and asset management marketing. What shocked me was that someone was actually interested in what I had to say.
So here they are the 4 lessons in marketing....
Are Tablets Taking Over in Hedge Fund Marketing?
25 January 2012
More and more funds are looking to see should they invest in providing a better tablet experience for investors and prospects viewing their marketing material and related communications. In 2011, nearly 5% of all Internet traffic from global markets came from non-computer mobile devices. Mobile....
The Use of Social Media by Hedge Fund Managers
07 December 2011
The MHP Hedge Funds and Social Media Survey 2011 (the survey used Bloomberg’s The World’s 100 Richest Hedge Funds survey of February 2011 as its base and focused on the 77 hedge fund managers for whom hedge funds are a core part of their business) carried out by U.K. PR firm MHP Communications,....
SEC legal requirements and compliance requirements for hedge fund marketing
19 November 2011
As managers look to explorer new methods to market their funds, a number of email and marketing products and platforms are being used that have not been scrutinised for compliance relating to the finance sector - specifically for hedge funds and asset managers.
As more and more products become....
The Inconvenient Truth of hedge fund marketing - The Engagement Metrics You Should be Tracking
02 November 2011
Once the quote was "I don't know which half of my hedge fund marketing budget is effective, but I do know that one half is". Then came along ProFundCom in the hedge fund marketing space and identified who was interested in your funds and products. However, according to Forrester Research there....
Blog: Cloud Computing and Hedge Fund Marketing
01 October 2011
Everyone seems to be growing aware of cloud computing. Why does it matter - especially to hedge fund and asset managers and the marketing that they do?
Cloud computing is the delivery of a computing service as a utility (like the electricity grid) over a network (typically the Internet). Like....
