First Avenue Partners extends scalability for marketing with ProFundCom

06 June 2011

First Avenue Partners have selected ProFundCom to scale-up their hedge fund sales and marketing acitivities. With the increases in mandates First Avenue Partners were looking for a system that provided efficiencies and intelligence into their marketing process.

"ProFundCom has provided us with a rapid reach out for the various funds that we are actively marketing," said David Hunter from First Avenue Partners, "Without Profundcom we would not have been able to complete the early stages of our marketing campaigns. We found that using ProFundCom gave First Avenue Partners the ability to discover and then focus efforts on "lowest hanging fruit". This is particularly useful as the geographic and specialist variety of First Avenue Partners' mandates increases and vital as fund/direct mandate volumes increase"

"First Avenue Partners investor database intelligence benefits, obtained through improving the quality and value of First Avenue Partners’s core asset for example by regularly surveying or just contacting our investor database where clear when we started using ProFundCom."

Speaking about their new client, founder and managing director of ProFundCom, Paul Das commented,"Our goal is to give hedge fund and asset management sales teams the confidence to make calls. We are delighted that First Avenue Partners have recognised that ProFundCom gives their sales and marketing team this ability."