http://profundcom.net/news/ ProFundCom News en info@profundcom.net Copyright 2012 2012-04-28T11:31:56+00:00 http://profundcom.net/news/article/ProFundCom-Announces-Agreement-to-Acquire-AttachMetric-the-leader-in-deskt/ http://profundcom.net/news/article/ProFundCom-Announces-Agreement-to-Acquire-AttachMetric-the-leader-in-deskt/#When:11:31:56Z ProFundCom Announces Agreement to Acquire AttachMetric, the leader in desktop email, attachment and web-link tracking ProFundCom today announced it has entered into a definitive agreement to acquire AttachMetric, the world leader in desktop email, attachment and web-link tracking. The acquisition accelerates ProFundCom's position in the hedge fund, wealth management and asset management sector by being able to offer desktop functionality and reporting for email communications. Today's announcement reaffirms ProFundCom's position as the leading provider of marketing platforms for the finance community and its role as the leader in providing deep engagement analytics for sales, marketing and investor relations. AttachMetric will bring synergies to ProFundCom that will enable users to track their individual communications with investors and prospects via Outlook, Gmail or anyother personal email client. The integration with ProFundCom will greatly extend the commercial appeal of ProFundCom's offerings and improve its value proposition to the sales and marketing function in financial institutions. "Today's acquisition reaffirms ProFundCom's position at the center of the global communication engagement sector. Supporting our overall growth plan, acquiring AttachMetric amplifies our investments in the technologies demanded by those driving extreme growth and efficiency in sales, marketing and investor relations in the finance sector," said Paul Das, Founder and Managing Director, ProFundCom. "AttachMetric's employees and culture, along with its near ubiquity across the desktop, make it an ideal fit with ProFundCom's marketing platform. And most importantly, this announcement boosts our investments into the hedge funds, asset managers, private banks and wealth managers that rely on technology as a competitive weapon."   Business, Company, Press, Product, US, Asset Managers, Boutique Managers, Larger Fund Managers, Prime Brokers & Cap Intro, Wealth Managers, 2012-04-28T11:31:56+00:00 http://profundcom.net/news/article/why-crms-fail-for-asset-managers-and-hedge-fund-managers/ http://profundcom.net/news/article/why-crms-fail-for-asset-managers-and-hedge-fund-managers/#When:10:48:48Z Starting with TESCO in 1994 I have seen CRM systems come and go and generally fail to implement the original golden vision. Whilst huge amount of time has been spent on getting the legacy data into the CRM system most CRM end up being a glorified calendar system. To follow the blog click here. Blog, Asset Managers, 2012-04-02T10:48:48+00:00 http://profundcom.net/news/article/profundcom-appoints-senior-team-to-ramp-up-wealth-management-operations/ http://profundcom.net/news/article/profundcom-appoints-senior-team-to-ramp-up-wealth-management-operations/#When:09:37:16Z ProFundCom has announced two senior appointments , reflecting the company’s strategic commitment to the Wealth Management sector. These new hires follow a number of major wealth management wins in North America and the UK. Harvi Bains is appointed New Business Director working specifically in wealth management. A talented client engagement professional, Harvi has over 20 years experience in information technology, consulting, sales and management in financial markets. Senior industry expert Lisa Perry is Head of Technical Operations. Lisa also has over 20 years experience in information technology management and delivery to the financial markets. "The ProFundCom platform gives previously unseen egnagement analytics into who is really interested in your funds and products. Our track record of on-time delivery of our platform and the immediate benefits seen by our wealth managment clients validates this," comments Harvi. "An industry leading client engagement solution is extremely well-placed to succeed in the current economic environment where retaining and growing the investment base is essential," adds Lisa. According to Paul Das, Founder and Managing Director of ProFundCom, "With their broad industry experience and dedication to client satisfaction, we are delighted to have Harvi and Lisa on board. They have the proven ability and my full support to build a world-class team. Further new hires will be announced within coming months." Company, US, Wealth Managers, 2012-03-29T09:37:16+00:00 http://profundcom.net/news/article/systematic-marketing-for-hedge-funds-asset-managers-and-wealth-managers/ http://profundcom.net/news/article/systematic-marketing-for-hedge-funds-asset-managers-and-wealth-managers/#When:20:21:29Z Most Hedge Funds, Asset Managers and Wealth Managers have a fairly good idea from their contact base who are more than likely to invest - primarily because they all claim  to have an excellent relationship with them. However once those near and dear contacts have invested (or not) the fund raising activity starts again, with a major lull before the next tranche of funds - and so the dance of eternity continues. To follow the blog click here. Blog, 2012-03-18T20:21:29+00:00 http://profundcom.net/news/article/ferox-capital-builds-systematic-approach-to-hedge-fund-marketing-with-profu/ http://profundcom.net/news/article/ferox-capital-builds-systematic-approach-to-hedge-fund-marketing-with-profu/#When:10:39:40Z Ferox Capital have selected ProFndCom's sales and marketing platform for provide systematic marketing of their various funds and research. ProFundCom provides Ferox the ability to automatically generate detailed reports that can be filtered by salesperson, emails opened, emails read, emails printed, emails forwarded, website accessed and attachments opened - providing market leading communication analytics, lead scoring and marketing automation. "ProFundCom gave Ferox the ability to distribute research and know exactly who was engaged with us and who was not. Based on the information we could effectively plan a sales and marketing campaign around respondents and non-respondents. ProFundCom provides a very useful tool for developing a systematic approach to hedge fund marketing. ", said Paul Sansome, Founder and Managing Director of Ferox Capital. "We at ProFundCom are delighted that once again a client in the hedge fund sector have recognised our speciality in this market and have gained value from the specific features in the ProFundCom platform that are targeted specifically for hedge fund marketing.", said Paul Das, Founder and Managing Director of ProFundCom.   Business, Company, US, Asset Managers, Boutique Managers, Larger Fund Managers, Prime Brokers & Cap Intro, Wealth Managers, 2012-02-29T10:39:40+00:00 http://profundcom.net/news/article/join-profundcom-at-gaim-2012/ http://profundcom.net/news/article/join-profundcom-at-gaim-2012/#When:14:42:59Z   Register here The Meeting Place For The Global Hedge Fund Investor & Manager Community 18 – 21 June 2012 Le Méridien Beach Plaza, Monte Carlo, Monaco Dear manager GAIM International is the premier alternatives event with over 300 powerful investors and 500 top managers attending annually. Book your place now and take advantage of a 15% discount! Register on http://www.informaglobalevents.com/FKN2333PFCEM and quote VIP: FKN2333PFCEM. Just some of the powerful investors and allocators already confirmed to speak include: • Ram Lee, Managing Director, Portfolio Strategies, HOWARD HUGHES MEDICAL CENTRE INVESTMENT OFFICE • Austin Cooley, Director Of Alternative Investments, COLORADO FIRE & POLICE PENSION • Niels Oostenbrug, Director, Alternative Investment Programme, MN SERVICES • Jim Dunn, Vice President and Chief Investment Officer, WAKE FOREST UNIVERSITY • Mona Aboelnaga Kanaan, Co-Founder, President & CEO, PROCTOR INVESTMENT MANAGERS • Rob Blandford, Director Of Investments, UNIVERSITY OF RICHMOND • Marc de Kloe, Head Of Alternative Investments, ABN AMRO PRIVATE BANKING • Jonathan Hook, VP & CIO, THE OHIO STATE UNIVERSITY • Ian Prideaux, Director of Investments, GROSVENOR ESTATE • Alasdair Macdonald, Head of Investment Strategy, TOWERS WATSON • Bernard Saint Donat, Founder, SAINT DONAT & CO FAMILY OFFICE • Sassan Zaker, Investment Manager For Alternative Assets, JULIUS BAER PENSION FUND • Luis Rodriguez, CRO, MANHATTAN FAMILY OFFICE • Dan Axmer, Portfolio Manager, Hedge Funds, FLEMING FAMILY & PARTNERS • Russell Lundeberg, Principal & CIO, BARRETT CAPITAL MANAGEMENT • Patric de Gentille Williams, COO, FRM CAPITAL ADVISORS • Fabio Savoldelli, CIO, OPTIMA CAPITAL MANAGEMENT • Al Samper, Former Chairman, VIRGINIA RETIREMENT SYSTEM • Dino Sola, Director, MONACO INVESTMENT RESEARCH • Daniel Capocci, Investment Manager, ARCHITAS MULTI MANAGER • Chad Martinson, Director Of Investment, EFFICIENT CAPITAL MANAGEMENT • Bill Bassin, MD, Alternative Investments, UBP ASSET MANAGEMENT Participate in structured networking such as: 1. Investor Clinics: Join a small group Q&A with the most important investor speakers 2. Investor Strategy Roundtables: Join a small networking group focussed on each strategy. Each group will be hosted by an asset allocator active in that particular strategy. 3. Investor Type Roundtable: Join a small networking group each hosted by a specific type of investor (Pension Funds, Endowments, FOHF Allocators, Private Banks, HNWI’s) 4. Investor/Manager Speed Networking: Meet 25 investors in 25 minutes 5. Delegate QuickFire Showcase: Pitch your fund in 90 seconds to the panel of investor judges Plus see the attendee list and schedule meetings 2 weeks before the event using the new GAIM app. Make sure you’re on the list - register today and get a 15% discount: http://www.informaglobalevents.com/FKN2333PFCEM.   Events, Asset Managers, Boutique Managers, Larger Fund Managers, Prime Brokers & Cap Intro, 2012-02-23T14:42:59+00:00 http://profundcom.net/news/article/mena-capital-increases-hedge-fund-marketing-and-sales-intelligence-with-pro/ http://profundcom.net/news/article/mena-capital-increases-hedge-fund-marketing-and-sales-intelligence-with-pro/#When:22:02:48Z Mena Capital, the London-based investment management and advisory company focusing in the stock markets of the Middle East and North Africa region, have selected ProFundCom to deliver communications to their investors and prospects. ProFundCom not only gives Mena Capital the ability to send investor communications but also gives Mena Capital the ability to target their sales effort on prospects who are actively engaged and are showing an interest in Mena Capital's funds. "The more we know about our investors and our prospects, the more efficiently we can market our fund. We have worked with the ProFundCom platform to develop a process that provides an intelligent understanding of our investors and prospects. By integrating those insights with cutting-edge technology from ProFundCom, we are providing our sales and marketing team with advanced intelligence", said Khaled Abdel Majeed, the founder and Managing Partner of MENA Capital. Adam Wiseberg, EMEA Regional Manager at ProFundCom, comments: "We are delighted to add this specialist investment institution to our growing community of clients. We look forward to a successful implementation and a beneficial business partnership." Paul Das, Founder and Managing Director of ProFundCom, says “This latest success with Mena Capital reflects ProFundCom’s leading position in the investor and prospect engagement market, fully validating our business strategy to deliver world-class solutions to the global investment community.”   Business, Company, Press, Asset Managers, Boutique Managers, Larger Fund Managers, 2012-02-09T22:02:48+00:00 http://profundcom.net/news/article/4-lessons-in-marketing-financial-products-and-hedge-fund-marketing/ http://profundcom.net/news/article/4-lessons-in-marketing-financial-products-and-hedge-fund-marketing/#When:22:48:01Z I was recently that in the last 8 years of developing the ProFundCom platform what nuggets of information I had about hedge fund marketing and asset management marketing. What shocked me was that someone was actually interested in what I had to say. So here they are the 4 lessons in marketing financial products according to Paul Das. To follow the blog click here. Blog, US, Asset Managers, Boutique Managers, Larger Fund Managers, Prime Brokers & Cap Intro, Wealth Managers, 2012-02-02T22:48:01+00:00 http://profundcom.net/news/article/profundcom-secures-exclusive-deal-with-equipos-and-integrate/ http://profundcom.net/news/article/profundcom-secures-exclusive-deal-with-equipos-and-integrate/#When:22:14:31Z ProFundCom has secured an exclusive deal with Equipos and Integrate to provide detailed client and prospect engagement to the documents generated by these market leading system. Equipos are specialists in the asset management sector experience, insight and expertise to deliver best-in-class client communications and reporting solutions in a remarkably short timescale. ProFundCom enhances the Equipos solution by tracking the depth of engagement. For the first time marketing teams will know the effectiveness of their campaigns and the sales teams will know whom to target with cross-selling as we as new propositions. Integrate provide integrated publishing solutions have brought their customers the ability to create highly finished publications and reports, which appear to have been designed manually, automatically. ProFundCom helps Integrates customers to demonstrate their communication, marketing and sales ROI based on the engagement statistics generated from ProFundCom. Both companies use the ProFundcom platform so that their clients can automatically generate detailed engagement reports that can be filtered by salesperson, emails opened, emails read, emails printed, emails forwarded, website accessed and attachments opened - providing market leading communication analytics, lead scoring and marketing automation. ProFundCom gives you the ability to track deeper levels of prospects and investors in your funds by tracking prospect engagement and investor engagement. ProFundCom provides sales intelligence identifies which prospects are interested in which products, recognises cross-selling opportunities and  qualifies leads to help create a targeted sales approach. Marketing Intelligence is provided and establishes what communications will work best in your campaign, determines how contacts are engaging with your communications and analyses what factors contribute to a successful marketing campaign.   Business, Company, Product, US, 2012-02-02T22:14:31+00:00 http://profundcom.net/news/article/Are-Tablets-Taking-Over-in-Hedge-Fund-Marketing/ http://profundcom.net/news/article/Are-Tablets-Taking-Over-in-Hedge-Fund-Marketing/#When:08:12:57Z More and more funds are looking to see should they invest in providing a better tablet experience for investors and prospects viewing their marketing material and related communications. In 2011, nearly 5% of all Internet traffic from global markets came from non-computer mobile devices. Mobile phones are responsible for two-thirds of that traffic, but the remainder is attributed to tablets. While mobile may still be in the lead, tablets are gaining notable steam. This is information that we have tracked in ProFundCom using our technology for hedge fund marketing and from Litmus. To follow the blog click here. Blog, US, Asset Managers, Boutique Managers, Larger Fund Managers, Prime Brokers & Cap Intro, Wealth Managers, 2012-01-25T08:12:57+00:00