http://profundcom.net/news/ ProFundCom News en info@profundcom.net Copyright 2010 2010-07-11T11:43:07+00:00 http://profundcom.net/news/article/glc-improves-marketing-with-the-new-release-of-profundcom/ http://profundcom.net/news/article/glc-improves-marketing-with-the-new-release-of-profundcom/#When:11:43:07Z GLC has deployed the latest release ProFundCom's hedge fund marketing platform to improve GLC's marketing and investor relations processes. The new release of ProFundCom has given a new dimension to the marketing intelligence that is available for hedge fund and asset management marketing teams. Commenting on the benefits of the new release from ProFundCom, Damien Lipman, project manager at GLC said, "ProFundCom's new release has extended our ability to be more efficient and goal focussed with our marketing as well as provide valuable feedback to our Board of Directors and our marketers." ProFundCom has continually evolved from feedback from clients and this is apparent to Damien who added, "We have found ProFundCom's specialisation in the alternative investment space is apparent in the way that the new release allows us even greater insight into what our clients actually want to receive, rather than what we think they want to see." "The new analysis of email and marketing engagement available in ProFundCom further improves the marketing process," said Paul Das, Founder and Managing Director of ProFundCom, "We are grateful for all the feedback, good and bad, from existing and past clients that has lead upto our latest release - not to forget our development and testing teams." 2010-07-11T11:43:07+00:00 http://profundcom.net/news/article/coronation-adopts-the-latest-release-of-profundcom/ http://profundcom.net/news/article/coronation-adopts-the-latest-release-of-profundcom/#When:12:16:53Z Coronation has successfully implemented ProFundCom’s latest release of their hedge fund marketing platform. Coronation now has the additional ability to: - Track emails opened, read, printed and forwarded This together with ProFundCom's ability to - Track attachments that have been opened - Automatically customise pdf for each recipient by custom watermarking and - Maximise email delivery is another significant leap forwards in sales and marketing efficiency driven by the ProFundCom user group. Toby Webb, from Coronation, said ‘ProFundCom has given us previously unseen insight into how we market to our investors and prospects as well as providing the sales team with qualified leads. With ProFundCom’s integration into our CRM systems, ProFundCom works in harmony with our existing processes.’ Paul Das, founder and managing director of ProFundCom says ‘ProFundCom’s latest release provides clients like Coronation with un-paralleled insight into their marketing process and assist the sales process. The new release from ProFundCom is a significant step forwards in marketing statistics that we hope will ultimately lead to greater fund flows to our clients.’ 2010-06-11T12:16:53+00:00 http://profundcom.net/news/article/profundcom-deployed-with-salesforce.com-at-glc/ http://profundcom.net/news/article/profundcom-deployed-with-salesforce.com-at-glc/#When:15:03:59Z ProFundCom, the hedge fund marketing platform, has been deployed in conjunction with salesforce.com at GLC. GLC are a hedge fund trading advisor managing a diversified spectrum of broadly quantitative strategies, for a mainly institutional client base. Their Client Services team are now using ProFundCom and salesforce.com to manage and communicate with these important relationships. This follows a number of implementation of ProFundCom with salesforce.com including Bear Stearns, JP. Morgan Asset management, Fortis and Prosperity Capital. ProFundCom also integrate with other leading CRM solutions like ACT!, Microsoft CRM, SugarCRM, PerTrac and Investor Dynamo. “Once again the open architecture of ProFundCom is delivering real-benefits in terms of implementation, speed-to-market and efficient sales processes to both clients - like GLC and partners- like salesforce.com,” said Paul Das, director and founder of ProFundCom.   2010-05-16T15:03:59+00:00 http://profundcom.net/news/article/fpp-asset-management-select-profundcom/ http://profundcom.net/news/article/fpp-asset-management-select-profundcom/#When:07:07:44Z FPP Asset Management, the London-based emerging markets investment management boutique, has selected ProFundCom, an email tracking and management system, to improve its marketing and sales efficiency. "ProFundCom told us which of our prospects were interested in which funds. We are now able to target the right products to the right prospects," said Douglas Findlay-Shirras, marketing director at FPP. ProFundCom centralises all regular email communication, and helps to manage distribution lists according to contact interest. Through the system, firms are able to track interest in their products and services, and as such their sales teams are able to focus on the most promising leads in their contact base. FPP said in a statement that it expects ProFundCom to generate more solid leads for its sales team to act upon. In a study carried out last year, ProFundCom found that in direct marketing, a 1 or 2 per cent is a good hit rate through a targeted mailing, and that regular emails to a firm’s contact base typically achieve a 10 per cent "click through" on a mailing. ProFundCom claims that those firms using its system regularly achieve click through rates in the 25-50 per cent range.   2010-04-22T07:07:44+00:00 http://profundcom.net/news/article/profundcom-releases-version-5/ http://profundcom.net/news/article/profundcom-releases-version-5/#When:15:23:05Z ProFundCom has released version 5 of the hedge fund marketing platform. The new version builds on the success of the last 5 years through feedback from clients and an improved user interface. Some of the new features are listed below Dashboard for single interface for all functions SPAM testing for email clients and corporate filters Integration into SalesForce.com and SugarCRM Automatic pdf generation and stamping Revised navigation for result sets with CSV and EXCEL output Integration into industry marketing databases Version 5 is available for immediate release. 2010-04-21T15:23:05+00:00 http://profundcom.net/news/article/ProFundCom-hosts-Good-to-Great-Marketing-Event-at-the-RAC/ http://profundcom.net/news/article/ProFundCom-hosts-Good-to-Great-Marketing-Event-at-the-RAC/#When:15:51:35Z ProFundCom hosted the "Good-to-Great" Marketing seminar at the RAC London. This event was well attended with attendees from Asset Managers, Hedge Funds and Fund of Funds. The 20 minute presentation by Paul Das, Managing Director of ProFundCom, included best practices to improve hedge fund marketing by rapidly identify valuable contacts from your prospects and contacts, avoid wasting time working with disinterested contacts, efficiently qualify and progress existing opportunities, effectively identify cross selling opportunities. If you could not attend, the sildes are available on request by contacting Lesley Thomas. 2010-03-23T15:51:35+00:00 http://profundcom.net/news/article/Prosperity-Capital-select-ProFundCom-as-marketing-platform/ http://profundcom.net/news/article/Prosperity-Capital-select-ProFundCom-as-marketing-platform/#When:15:20:07Z Prosperity Capital have selected ProFundCom as their marketing platform integrated into Salesforce.com. Prosperity Capital, the largest portfolio investor operating in Russia, has confirmed growing industry confidence in the quality and effectiveness of the ProFundCom product. By deploying the ProFundCom marketing platform across all their global locations, Prosperity have been able to create a more efficient marketing process and also improve the effectiveness of the sales team through more focussed prospecting. "ProFundCom provides us with a robust marketing platform. ProFundCom’s ability to provide insight into the quality of our marketing to both investors and prospects takes our marketing efforts from good to great." Amit Kapoor, Manager, Client Services/Marketing at Prosperity Capital "We are delighted that Prosperity are gaining value from our marketing platform. By improving marketing and providing direct leads to the sales team, clients like Prosperity are gaining an edge everyday" said Paul Das, Managing Director, ProFundCom. 2010-03-23T15:20:07+00:00 http://profundcom.net/news/article/James-Kazal-joins-ProFundCom/ http://profundcom.net/news/article/James-Kazal-joins-ProFundCom/#When:18:07:55Z James Kazal has joined ProFundCom to increase the business development effort of ProFundCom in the Fund of Funds space in both the UK and the US. "ProFundCom is one of the most experienced and respected marketing platforms operating in hedge funds and fund-of-funds and James' appointment is a significant milestone in the business as it grows in the UK and the US," said commercial director of ProFundCom, Roger Blatt, "we are confident that James will be of tremendous value to the future development and growth of the business" James joins ProFundCom from Options where he spent 2 years selling into the alternative markets. 2009-12-02T18:07:55+00:00 http://profundcom.net/news/article/email-marketing-response-study-by-profundcom/ http://profundcom.net/news/article/email-marketing-response-study-by-profundcom/#When:08:09:40Z A recent study by ProFundCom, the email tracking and marketing advisory firm, found that just 10 per cent to 15 per cent of email attachments sent by hedge funds are ever opened by recipients. The low figure has surprised many managers in the industry who believed their highly targeted databases would prompt higher interest amongst their contacts. The study also highlights the dangers of not identifying interested parties and wasting chances to follow up a lead. "With all else being equal, investors will favour fund managers that distribute pertinent information effectively and whose salespeople follow up in the most professional manner. We have achieved this using ProFundCom," Charles Barnick chief executive, of Coronation Fund Managers told WealthBriefing. Andrew Boyle, director at London Capital says: “In direct marketing, 1 or 2 per cent is a good hit rate through a targeted mailing. In regular emails to a firm’s contact base one might achieve a 10 per cent "click through" on a mailing. We regularly achieve the 25-50 per cent range with ProFundCom.” "Using ProFundCom improves the efficiency of our clients' marketing in four ways: by rapidly identify valuable contacts from your prospects and contacts, avoid wasting time working with disinterested contacts, efficiently qualify and progress existing opportunities and effectively identify cross selling opportunities," said Paul Das, Founder and Managing Director at ProFundCom.   2009-09-09T08:09:40+00:00