Hedge Fund Marketing Automation

ProFundCom gives the ability to marketing teams and departments in asset managers and hedge funds to simplify processes by automating repetitive email tasks. Marketing teams benefit by specifying criteria and outcomes for regular communications. These results are then interpreted, stored and executed by ProFundCom.

The use of a marketing automation within ProFundCom streamlines the asset raising sales process and adds efficiencies to the marketing funciton by replacing high-touch, repetitive manual processes with automated processes.

Marketing Automation Analysis.

Marketing automation works exceptionally well in a process based environmemnt. In order to fully understanding prospects and investors and as a result develop a strategic marketing plan, ProFundCom isdesigned to perform three specific tasks :

• Analyses of marketing campaigns, prospect and investors
• Management of marketing campaigns
• Distribution of reports in real-time
   

ProFundCom provide analysis, sales and marketing intelligence across all phases of the marketing process, including:

• Demand Generation
• Lead Management
• Lead Scoring
• Lead Nurturing
• Lead Generation
• Campaign Analysis
• Lead Qualification
• Sales Effectiveness