Feature Comparison
How we stand up against the competition:
| ProFundCom | Constant Contact |
Eloqua | Silver Pop |
Vertical Response |
iCampaign | |
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| Email Tracking | ||||||
| Track Attachments |  |
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| Track Emails Opened and Read | |
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| Track Emails Forwarded | |
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| Track Emails Printed | |
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| Track emails on Mobile Devices | |
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| Reporting | ||||||
| Email Daily, Weekly and Monthly Activity Reports | |
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| Salesperson specific Reports | |
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| Product specific Reports | |
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| Contact type (client, prospect, investor) specific Reports | |
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| Cross Selling Report | |
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| Inactivity Reports | |
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| Reporting tool for deep analysis | |
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| Delivery Management | ||||||
| Automatic HTML to Text Conversion | |
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| Mail Server Distribution Management | |
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| Real-time SPAM management for corporate filters | |
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| Real-time SPAM management for desktop filters | |
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| CRM Integration | ||||||
| Salesforce.com | |
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Limited | |
| Netsuite | |
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| SugarCRM | |
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| ACT! | |
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| MicrosoftCRM | |
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Looking at ProFundCom's competition, they are all very much first generation email tools - pretty much where ProFundCom was 5 years ago. The difference is that they have broadened into many verticals whilst we at ProFundCom have focused on Asset Managers and in particular sales teams.
ProFundCom not only tracks emails opened (a meaningless stat: Outlook previews emails, and that counts as a read), but also tracks if an email has been open for 5 seconds (a scan) or 10 seconds (a read). The value of an email read is much higher than that of an open. We also track if an email has been printed or forwarded. With many first generation email tools if images are not displayed then no stats are collected.
What differentiates us from first generation email tools (NetAtlantic, ConstantContact, Vertical Response) is the ability to track if attachments are opened.
Our biggest concern is in relation to email delivery and SPAM. The technology that many 1st generation email tools use is the same that SPAMers use. As a result financial institutions do not even tell you that these emails are being bounced, so these tools assume they have a 99% delivery rate. In reality it is more like 70%. We are working with a clients who continually have this experience. When they switched to ProFundCom from our nearest "competitor" they realised that most of their emails were being bounced.