Social Media and Email Compliance Issues for Financial Services
26th February 2013 14:00 GMT
Email marketing expert ProFundCom will be hosting a webinar on overcoming essential compliance issues around digital marketing - encompassing direct email marketing and social media. The webinar will focus on:
* Major FSA and SEC requirements
* International standards on email and data security compliance
* Assessing hosted email provider platforms
* The fine print on advertising versus financial promotion
The webinar will provide valuable insights for marketing and sales professionals in financial services, as well as leaders in the field looking to grow their businesses via the online channel.
Speaker - Lee Werrell, managing director of CEI Compliance.
Lee will discuss the practical implementation of compliance advice in social media, giving participants a clear guide from which they can customize their campaigns. Sales and marketing professionals taking part will gain up-to-the-minute knowledge about building comprehensive compliance strategies across the digital marketing spectrum. He has written extensively on compliance and is a fellow of the Institute for Sales & Marketing Management, a chartered member of the Chartered Institute for Securities & Investment and a member of the Association of Professional Compliance Consultants.Lee has run compliance and best-practice projects for the likes of AIG, Barclays Bank, ICAP, Standard Bank, Zurich Banking Group, and many more. He has overseen post-merger system reviews at major banks and rolled out operational risk frameworks on a worldwide basis. He is a compliance professional of over 25 years’ standing, working exclusively within financial services.