Fabien Pictet Asset Management selects ProFundCom to give structured approach to marketing

“ProFundCom gives us the ability to see which products our clients and prospects have an interest in. This capability enables us to take a more structured approach to sales and marketing”

Douglas Findlay-Shirras, Marketing Director, FPP Asset Management – $800 million Aum

The Problem

FPP Asset Management has a sales and marketing team that are constantly looking for investment opportunities from within their contact base. The biggest problem the Marketing Team faced was generating enough solid leads for the Sales Team to act upon.

Ensuring that all the fund information for all eight funds is correctly assembled and distributed is a significant effort. Which leaves little time for other activities, such as providing the Sales Team with intelligence on which prospects are interested in which funds.

Market intelligence of that kind is difficult and time consuming to collate and often runs the risk of being out of date or innacurate.

The ProFundCom Solution

Using ProFundCom, the marketing team were able to assist the sales team by:

• Rapidly identify valuable contacts from their contact base
• Avoid wasting time working with disinterested contacts
• Quickly establish interest from prospects
• Efficiently qualify and progress existing opportunities
• Effectively identify cross selling opportunities

With the increased efficiency provided by ProFundCom the Marketing Team can maintain all their responsibilities without one detracting from another. The Sales Team now have the accurate information hey require, quickly and effectively.

 “ProFundCom helps us on a regular basis to do more prospecting with more efficiency”

Business Profile

FPP Asset Management LLP is a specialist Emerging Markets investment management boutique. We offer institutions and sophisticated investors carefully managed exposure to this increasingly important asset class, which we believe will outperform the more traditional developed markets over the next few years.

Our investment vehicles comprise index-beating long-only funds, risk-controlled long/short funds, and, for those wishing to target exposure to our highest-conviction ideas, two single-focus, total return country funds.

Industry

Investment Management

Location

Europe, Middle East and Africa:and North America

Website

www.fpictet.com