Fortis Investments give their Hedge Fund Sales and Marketing Team qualified leads from ProFundCom

"As an early adopter of ProFundCom, we saw the immediate potential past existing emailing tools and read-receipts. "

Christopher Wadsworth, Director, hedge fund co-ordinator at Fortis Investments

The Problem

For Fortis the problem was very straight forward. Who is reading our fact sheets? Are they prospects? Shall we give them a call? Call it lead management, lead scoring or pipeline management – investigations at Fortis showed that their internal systems did not provide this information but this was the most important part of the sales process – contacting people who are really interested in your products.
 

The ProFundCom Solution

Using the ProFundCom platform the individual sales team members ran their own campaigns and had the data either sent to them via email in real-time or via a daily journal. As a result, every morning all the sales team received in their inboxes a list of prospects who in the last 24 hours have shown an interest in their funds.

We could not do our jobs without the analytics from ProFundCom; it makes calling prospects almost pleasurable again.

Business Profile

BNP Paribas Investment Partners is the dedicated asset management business line of BNP Paribas. As such, we are backed up by the financial strength of a bank which has been ranked among the six most solid banks in the world (according to S&P (AA). Source: Long term credit rating).

The integration of Fortis Investments with the existing BNP Paribas Investment Partners Group has led to the creation of a top-tier global asset manager. We now have wider global reach, greater resources and an expanded range of investment solutions.

Industry

Asset Management

Location

Global

Website

www.bnpparibas-ip.com