Astir Capital Advisors Increase their Sales Efficiency and Intelligence

"Put simply ProFundCom gives us the ability to have an interest lead sales and marketing process. We only call people who are interested in the funds we market."

Campbell Clark, Founder, Astir Capital Partners

The Problem

Astir Capital market a number of funds and as a result the sales team need to know immediately who is interested in the funds that they are selling. They also need to maximise the efficiency of their existing database and look for cross-selling opportunities. Whilst at the same time, needing to know which of their prospects have stopped engaging with their email and web communications. Using spreadsheets and having to manually process this information was not benefiting the sales team who instead of calling people were sifting through data that had, by the time was ready, was actually out-of-date and the opportunity has passed.

The ProFundCom Solution

Using ProFundCom, sales people were informed about which prospect was interested in which fund. The reports where customised to reflect the processes that under-pinned Astir's business. Every morning Sales team members received a list of prospects with phone numbers, that had in the last 24 hours accessed some form of communication - in effect creating a calling list.

"Adopting ProFundCom has given us the confidence to expand our business and spot opportunities which would have previously been missed..."

Business Profile

Astir Capital works with a carefully selected group of hedge funds and funds of hedge fund managers, and develops long-term relationships with them and an extensive network of investors. We work only with hedge funds that meet our exacting criteria after examining a range of key factors including the backgrounds of key people, organisation, investment and operational processes, risk management, fees and fund liquidity. The funds we market comprise a range of strategies (including global macro, credit, long-short equity, Asia, energy, systematic, event driven and small cap) and sizes from early stage to multi-billion dollar operations.

Industry

Hedge Fund Marketing

Location

London

Website

www.astircapital.com