Case Studies
In this section you can stay abreast on the latest ProFundCom product, customer and partner announcements. The latest case studies are also available as an RSS feed.
Astir Capital Advisors Increase their Sales Efficiency and Intelligence
Sales Intelligence
Astir Capital are reaping the benefits of ProFundCom by being able to market and sell multiple funds efficiently and being in control of the lead managment process.
Fortis Investments give their Hedge Fund Sales and Marketing Team qualified leads from ProFundCom
Prospect Management
The age old problem is who is interested in the funds that I am marketing. As an early adopted of ProFundCom, Fortis Investments gave this intelligence to their sales teams across the world.
Dalton Strategic Partnership Build Confidence for their Sales Team
Lead Management
Dalton Strategic Partnership found that potenital investors wheremoving through the sales process, needed different conversations with the sales team, at different stages. Dalton Strategic Partnership needed to create a lead nurturing program that delivered the right intelligence at the right time would so as to meet their hedge fund marketing goals.
Prosperity Capital use ProFundCom to take marketing from "Good-to-Great"
Improved Sales
“ProFundCom provides us with a robust marketing platform. ProFundCom’s ability to provide insight into the quality of our marketing to both investors and prospects takes our marketing efforts from good to great.”
Lesmoir-Gordon, Boyle & Co. improves Investment Opportunities to Partners
Raising Capital
“In direct marketing, 1 or 2% is a good hit rate for a targeted mailing.Even in regular emails to a firm’s contact base one might achieve only a 10% ‘click through’ rate. We regularly achieve the 25-50% range with ProFundCom. ProFundCom has revolutionised the way in which we market prospective deals and investment opportunities to our partners.”
Coronation Fund Managers goes live with ProFundCom
Fund Marketing
“Ultimately investors make decisions based on the way you interact with them. The more professionally and efficiently this is done, the more likely they are to invest. With all else being equal, investors will favour fund managers that distribute pertinent information effectively and whose salespeople follow-up in the most professional manner. We have achieved this using ProFundCom.”
Oxford Investment Partners use ProFundCom to manage follow-up activity
Investor Relations
“ProFundCom gives us the ability to gauge interest and manage follow-up activity in our diversified fund. An additional benefit that we found was that ProFundCom improved our communication internally with our sales team and externally with our investors.”
Fabien Pictet Asset Management selects ProFundCom to give Structured Approach to Marketing
Sales Management
“ProFundCom gives us the ability to see which products our clients and prospects have an interest in. This capability enables us to take a more structured approach to sales and marketing”
